Making Your Mission Statement Work for You AND Your Customers

Making Your Mission Statement Work for You AND Your Customers (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Marketer Lynn Serafinn looks at the importance of having a mission statement and how to make one that resonates with yourself, your employees and the public. In the 7 Graces of Marketing, Grace #5 is Transparency. The literal meaning of ‘to be transparent…



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