So a little about me, my name is James Lynch, I live in the great north eastern part of these United States. I am married to best darn woman on the planet and we are blessed with 2 beautiful children.
For the last 10 years or so, I have been working in the digital marketing space, primarily helping small and medium sized businesses bring more customers through the door.
I have worked with and within a wide range of companies, from large fortune 500s to smaller bootstrapping start-ups..
I have had a role in practically in every position of the marketing and advertising food-chain, from the cubicle dwelling agency soldier to department manager.
Over the years I have been fortunate enough to evolve into a professional marketing consultant and I currently work with several clients of all shapes and sizes, helping them to expand and improve their marketing efforts by assisting them in discovering, creating and communicating their unique value proposition in the marketplace.
The common thread throughout my career has been the task of helping to drive more qualified customers into each and every one of those businesses that were my clients.
We have used (and still do) many advertising models like: Pay Per Click Advertising, Video Marketing, Social Media, Content Marketing, and just about any other channel you could imagine to get the message out there.
In most cases, we found it pretty easy to drive – quote/unquote “TRAFFIC”, the challenge was in finding the “RIGHT TRAFFIC” or, the most qualified traffic that would respond positively to our offer. What we were looking for was a surefire way to engage these website visitors with our message, and get them to take action depending on where they are in the purchasing process.
What I have come to realize is that marketing and advertising is not a “ONE SIZE FITS ALL” and each any every advertiser needs a unique and customized multilevel message, each message level, designed to speak to their prospect at the exact place they are in with consideration to the purchasing process.
In short my goal with this website and podcast, is to change the mass media spray and pray culture that still exists in business to consumer, and business to business advertising.
I would like to help businesses and the advertising professionals that work with them to:
- Define their ideal customer and truly get inside of their head to discover their;
Hopes, dreams, desires, fears and pain points.
- Create and communicate, unique and valuable content via messaging and resources to help their prospects make well informed decisions, wherever they may be in the purchasing process.
Join me on this journey as we change the face of marketing and advertising, focusing on value, service and education and letting the selling take care of itself.